Logo + Lettering


Recently the best selling non-sugar sweetener, Splenda went through a brand refresh. As part of the process, the Splenda logo underwent refinements that involved updating the script style without losing any of the brand recognition that the consumer had grown accustomed to. In addition to subtle moves to the logo, there was an extension to a sub-brand, Essentials.
Creative Direction:
Jennifer Miraflor, Johnson & Johnson

Splenda font