Craft your message to be clear and memorable.

Lux Typographic + Design understands that iconic visual identity systems start with an unmistakable typographic foundation. We specialize in original typography to create a new kind of visual identity system that speaks your distinct language. Whether for a new launch or brand reinvention, our approach to effective visual communication spans mediums, markets and messages, including one-of-a-kind fonts, logos, brand marks, packaging palettes, printed matter and environmental graphics. Based in Los Angeles, Lux Typographic + Design serves as your typographic foundation for bespoke visual identity systems to remember.


Lux Typo has been fortunate enough to have worked with the following clients:

  • AVG Technologies
  • Bart Kresa Design
  • City Projects
  • CO Architects
  • Dolby Laboratories
  • Esquire Magazine
  • Freshwire
  • The Hallmark Channel
  • Intersection Studio
  • Johnson + Johnson
  • Kellerhouse Design, Inc.
  • The Mary Pickford Foundation
  • Mullen
  • Reverb
  • Rochdale Spears
  • Salt Branding
  • TBWA/Chiat Day
  • WB Interactive


Greg Lindy - Creative Director

Greg Lindy is the founder and creative director of Lux Typographic + Design, which he launched in 2009. The Los Angeles studio is based on Greg’s expertise and innovative work in type and brand.

For twenty years, Greg was the design director and founding partner of Intersection Studio, an award-winning brand design firm where he was a key creative on projects for The Getty, Sundance Institute, and The Autry Museum among others.

In addition, Greg is an internationally recognized type designer with a custom retail font line available under the Village banner. His strong vision and approach led him to create custom fonts and design for brands such as Esquire Magazine, Johnson & Johnson and Children’s Hospital of Orange County. Active in academia, Greg currently teaches type design at Art Center of College of Design, California Institute of the Arts and Otis College of Art and Design.