Mnemonic, MNO Architecture + Design

As part of their rebranding, Martin Newman Office approached LuxTypo to create the identity for the architecture firm. The immediate request from Brent Martin, founding partner, was the desire to have a proprietary typeface be the main element to the identity. Initially starting with the MNO logo, the idea of the 'architect's template' extended beyond the initial mark and into a typeface. Mnemonic has proven to be a dynamic asset with its versatility and distinction.
6 styles
Creative Direction
Visual Brand Development: