No Stopping New York, NYC Mayor’s Office, SS+K

No Stopping New York is a campaign imagined by the agency SS+K to support the NYC Mayor's Office initiative, Recovery For All. Working with the agency and art director Aaron Padin, LuxTypo developed the custom typeface Unstoppable Modern. Referencing the city's industrial, "roll-up-it-sleeves" heritage, Unstoppable symbolizes the resilience that New Yorker's have shown during the pandemic. 
2 styles
Creative Direction:
Aaron Padin