Resource Decor, Rochdale Spears
"Expanding the market for the brand. Centralizing the source for the retailer." Leveraging its platform as a furniture manufacturer for a wide range of brands, Resource Decor was launched to extend those relationships into the distribution arena. Lux Typo developed the launch of the entire brand - both verbally and visually. Based upon the Resource Decor position to that of the brands it supports, it was determined that the identity was to be as much as verbal as it was to be visual. To support this strategy, the identity was to be typographically driven - from the logo to the development of a custom font family.