Carinho, Care Inspires Care, Johnson & Johnson

As the official healthcare sponsor for the 2014 FIFA World Cup in Rio de Janiero, Johnson & Johnson launched a campaign to feature stories around the power of caring and how it connects people globally. Lux Typo created the custom font, Carinho for the Global Strategic Design Office of Johnson & Johnson as a key component to the campaign's identity.
1 style
Creative Direction:
Amy Shepard, Johnson & Johnson