With the return of the Rams to Los Angeles, the type face FRFX was introduced as part of the brand refresh. Originally only available as single weight uppercase font designed in-house by the Rams creative team, LuxTypo was approached by 72 and Sunny to extend FRFX into a multi-style, full character supportive typeface. The typeface has become an integral part of the club’s visual language and is as identifiable as the blue and gold to the brand.
12 styles
Creative Direction:
Mike Farrell, 72andSunny