Johnson's Baby, Johnson & Johnson

Developed for the overarching Johnson’s Baby brand, the type family consists of two weights, two widths and broad language support for Cyrillic and Greek. Distinction matched with warmth and clarity set the tone of its application to be approachable and memorable.

Specs:

4 styles
Broad Latin, Cyrillic and Greek language support

Creative Direction:

Aimee Seaflon, Johnson & Johnson
and BBDO NY

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