JD Sans, John Deere

Asked by John Deere, LuxTypo tailored one of its own type families, Section, to support the JD global brand marketing communications platform. Customization included extending the character set to support Cyrillic and Greek. Additional weights and widths were created as well to make the brand visual language more proprietary. 


16 styles
Broad Latin, Cyrillic and Greek language support

Creative Direction:

Bruce Hutton, John Deere