Siebkens, Applied Arts

In rebranding Siebkens, Applied Arts tapped into the Wisconsin-based resort’s legacy by revisiting an array of early logotype that creative director, Tyson Thorne, had discovered. Deciding to go with the black letter inspiration, LuxTypo developed a new logotype for the resort. As appeal for the logotype grew and application needs arose, it was decided to extend this limited character set into a full font to sup- port the marketing and identity needs of the brand.
1 style
Creative Direction:
Tyson Thorne, Applied Arts