So Much More, Johnson & Johnson

The Johnson & Johnson sub brand, Johnson's Baby, has a product line and supportive marketing materials with global reach. LuxTypo worked to develop a distinctive custom font that could be applied to packaging and advertising while establishing continuity across language scripts, latin and non-latin type.

Specs:

1 style
Broad Latin, Cyrillic, Greek and Vietnamese language support

Creative Direction:

Aimee Seaflon, Johnson & Johnson